For a game developer, getting the best game publishing deal is important, and you want to do your best to avoid a publi…In "How to get the best game publishing deal," video game attorney Zachary Strebeck advises developers to treat publishing agreements as partnerships and push back against one-sided, boilerplate contracts. He highlights critical areas developers must negotiate to protect their studios, such as enforcing strict release deadlines to prevent publishers from indefinitely shelving a game, retaining full ownership of original intellectual property and proprietary tools, and shortening milestone approval windows to maintain steady cash flow. By explicitly defining post-launch responsibilities and avoiding restrictive "key man" clauses, Strebeck empowers developers to secure fair, mutually beneficial deals that safeguard both their creative work and financial stability.

n this one-hour online session, discover how publishers really assess game pitches and what separates the ones that get signed from those that don’t. We’ll walk through each stage of the evaluation process and highlight exactly what publishers expect to see in your pitch deck. Gina Jackson, co-founder of Pitchify, brings first-hand insight from signing over 200 games across mobile, PC, and console (including PS5). She’ll guide you through the common decision-making frameworks used by publishers today, and share details on the 16 live Pitch Direct publisher submission from 10 publishers currently available on Pitchify, worth over $12.5 million in potential deals.